A lot of business websites are quietly asking visitors to do too much.
Read the services. Compare the options. Learn the story. Browse the work. Follow on social. Then, eventually, maybe get in touch.
That is not a customer journey. It is a scavenger hunt.
A good website makes the next step obvious. For some businesses, that is booking a call. For others, it is requesting a quote, viewing work, or buying a product. The right answer depends on the business. What matters is that the site makes one action feel easy and worthwhile.
If your website has five competing buttons above the fold, it is probably not being helpful. It is making the decision harder.
Start here: what is the single most valuable action a new visitor can take, why should they take it now, and what concern is stopping them?
Clarity beats cleverness. Every time.
Not sure what your website should be asking people to do?
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